October is Breast Cancer Awareness Month and professionals like JP van der Walt wanted to shed light on a disease that affects one in eight women during their lives.
The 27-year-old chose to represent Pink Trees for Pauline, a Plettenberg Bay charity that raises cancer awareness by wrapping tree trunks in pink fabric. The result is startling and beautiful, but the underlying message is what really matters.
“I think it’s good to see people help others in need and this is a great organization to be involved with,” said van der Walt. “The Pink Trees charity focuses on supporting those affected by breast cancer and there are good stories about people using the tree wrapping as closure after losing loved ones.”
“Cancer is a hard one to fight and it’s nice to be able put something back. Today is National Breast Cancer Awareness Day and it was fortunate that it coincided with the golf tournament.”
The 2013 theme for Breast Cancer Awareness Month is “Let’s defeat breast cancer, together we are stronger”. This year 55 towns across South Africa and Namibia joined the pink trees initiative and over 170 000 trees became beacons in the fight against cancer.
The charity’s co-founder, Carol-Ann van Jaarsveld, lost her mother and grandmother (both of whom were named Pauline) to breast cancer. With the prevalence of breast cancer in current times, van Jaarsveld knew that many others had a ‘Pauline’ in their own lives.
Founded in 2012, Pink Trees has grown in leaps and bounds since its inception. Van der Walt's contribution helps to promote the charity, but it also proves that everyone can help in their own way.