Google Henrik Stenson photos on the internet, and the only ones you will find showing the normally clean-cut Swede with any facial hair will be those from when he won last weekÂs South African Open Championship.
ThatÂs because Stenson, like so many of the other players in last weekÂs showpiece of the Sunshine Tour, made a commitment to ÂMovemberÂ.
The Movember Foundation charity first began its work in 2004 to raise funds and awareness for cancer. They launched their first event in South Africa in 2007, and males around the country have embraced it ever since by sporting many varieties of whiskers for the month of November.
There was a wide array of moustaches on display, on the faces of both fans and players at Serengeti Golf and Wildlife Estate.
Hennie Otto, who was champion in 2011, was one man who decided to let his facial hair run wild, even if he isnÂt necessarily a fan of moustaches.
ÂOne of LouisÂ (Oosthuizen) friends has got cancer, and I donÂt want to do the moustache thing, because it looks ridiculous on me, so I do the beard thing with it. He asked me how long weÂre going to do it for and I said the whole of November,Â he said.
Some, like European Tour and multiple Sunshine Tour winner Thomas Aiken, did it for a bet, although the real winner at the end of the day is still the Movember campaign.
ÂAll my mates and I grow our moustaches for the month of November, along with the rest of Johannesburg. And whoever loses, donates the money to charity.
ÂCancer is a terrible disease and many people suffer from it around the world. I think this is a fantastic campaign and itÂs a great idea. South Africans are pretty good with raising awareness when it comes to charitable organisations. So letÂs go on and grow our moustaches!Â Aiken said.
Ruan de Smidt is a rookie who tasted victory on the Sunshine Tour this year, and had his own reasons for sporting his well-defined ÂtashÂ.
ÂI was going to cut it off, but I went for my driverÂs licence photo and it was on, so I thought I had to keep it on for the rest of the month,Â he said.
Many flaunt it, but not every guy feels at his most attractive when taking part in November. The young De Smidt falls into that category.
ÂChicks really dig it, but IÂm going to shave it off at the end of the month, it looks terrible!Â he joked.
Aiken also felt it didnÂt do much for his sex-appeal.
ÂI feel less sexy when itÂs just the moustache, but I decided to grow it with a beard this year to make it look good,Â he said.
MovemberÂs popularity has grown immeasurably over the last few years, and, although many females have been forced to look at their husbands or boyfriends with disgust at times, it has done wonders for cancer awareness and fund-raising all over the world.
Whether it will mark a perennial new fashion trend remains to be seen, but it was wonderful to see so many of the players and crowds getting involved in such a worthy cause.
By Michael Todt