South African professional golfers may enjoy their braaivleis and fishing, but that doesn’t mean they’re not on par with some of the cutting edge style coming out of the global game.
And this season the sartorial stakes are being raised with the presence of a new sponsor on the Vodacom Origins of Golf series that has caught the attention of the style conscious golfers on the circuit.
The Italian luxury goods company Bulgari has decided to replace the scent of freshly-mown fairways with something a bit more bold as they’ve partnered their famous fragrances with this local professional series of six tournaments, by far the biggest on the Sunshine Tour.
And for the likes of professional Ross Wellington, it couldn’t have come at a better time. Wellington has launched his own clothing line, Rosco Clothing, this season to meet a growing demand amongst South African professionals for a balance between style and functionality.
“South African golfers like to be different. Our players generally try and look good on the course,” says Wellington, who has been dabbling in design for most of his life.
“It’s always been a passion of mine. For a pro golfer, it’s not just about style and the look, it’s about comfort as well. I’m using lightweight materials and combining it with a classic look. I’ve even got a Ben Hogan type hat in the line, because golfers are getting more creative with their look.”
Wellington sources all of his materials and manufacturing in South Africa. “There are companies here doing great things and I want to support them.”
As for which of the Bulgari men’s fragrances Wellington would prefer, he says the choice is an obvious one. “Whatever the audience likes, and our audience in that respect are women. But every pro golfer is looking for exclusivity in his fragrance. Professional golfers want a fragrance that is unique and that highlights their individuality.”
Believe it or not, but Gary Player still remains somewhat of a trendsetter for South African professionals. “Gary does things differently, more in his approach than, say, his clothing. He’s done that throughout his career, and I think the SA golfers appreciate that kind of individuality. Golf is an individual sport and it lends itself to creating something different.”
By Michael Vlismas